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It’s Kismet! 

Founded in Berlin, Kismet is a mystical, online lifestyle shop with a sprinkling of elemental magic.

We strive to work only with independent designers and vendors and offer items that are ethically sourced and produced. All of our packaging is recycled and recyclable and some of it can even be put in your bio bin or repurposed as a bird’s nest.

At Kismet we love mysticism, esotericism and unconventional spirituality, but we also love science and psychology! We believe that all these tools can support self-care and personal growth. Our shop is a space for playful inspiration and for open-minded souls to gather and flourish.


Sustainable practices, slow living and fair trade are central to our mission. Kismet sells only ethically sourced and environmentally responsible products. Every product has a story that honors the Earth.


Kismet is an inclusive space for a diverse community seeking a supportive and respectful environment. Science, psychology, mysticism and various spiritual teachings all have much to offer for those on a personal journey to connect with the source.




Urban living and technology have driven human disconnection from natural cycles. Kismet provides the tools to inspire a spiritual journey of reconnection with the self, others and the Earth. We believe in moving beyond exploitative corporate capitalism.

Our story

Founder Joie Reinstein has a background in trend forecasting, cultural anthropology and fashion marketing. Originally from the US, she has lived in France, Italy, and South Korea and spent an extensive amount of time in Asia. She graduated from university in Paris, France and went on to do an AAS degree in Fashion Marketing at Parsons the New School of Design. 

Throughout her career she has worked on projects such as Labland, a visual music performance by Pfadfinderei and Modeselektor (what brought her to Berlin the first time!); travelled around the world to see how fashion trends spread through street style photography (pre-instagram!); produced an installation on K-pop at the prestigious Tripostale in Lille, France and found herself on Korean Television to talk about beauty trends in Korea.

Kisemt Berlin Joie About

Throughout her experiences and travels, spirituality played an important role in self-development: leading her to temple stays in the mountains of Japan and Korea to study Buddhism, turning to Reiki in times of difficulity and ultimately following the strongest force of all: intuition. Kismet Berlin was born from the desire to learn, grow and share spiritual practices with the Berlin and broader European community.

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